Throughout the past years and numerous discussions and meetings with clients, we've discovered terms like "digital, agile, human-centered, design thinking" coming up more and more. Oftentimes, they are used in context of a way to describe the way start-up companies work, utilizing the strength of the internet or simply automating processes in the company. The most common of which is this: "making everything online".. ​We got to thinking that it has to be one of the most overu