From Corporate Responsibility to Brand Identity
BNI Berbagi
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BNI Go Green
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Kampoeng BNI
Empowerment. Development. Commitment.
We helped BNI visualize Corporate Social Responsibility (CSR) programs, from driving social impact, advancing environmental sustainability to empowering local economies rooted in Indonesia's cultural richness.
Built on three pillars — social, economic, and environmental — BNI Berbagi drives real impact. Its heart-shaped logo reflects care, unity, and BNI’s commitment to uplifting communities across Indonesia.
BNI Berbagi
Rooted in local pride, Kampoeng BNI grows Indonesia’s creative economy through community empowerment. Its design inspired by traditional houses and warm, earthy tones.
Kampoeng BNI
BNI Go Green
Shows BNI’s commitment to environtmental sustainability. Its modern leaf logo reflects innovation and commitment to a greener tomorrow.
Built on three pillars — social, economic, and environmental — BNI Berbagi drives real impact. Its heart-shaped logo reflects care, unity, and BNI’s commitment to uplifting communities across Indonesia.
Rooted in local pride, Kampoeng BNI grows Indonesia’s creative economy through community empowerment. Its design inspired by traditional houses and warm, earthy tones.
Shows BNI’s commitment to environtmental sustainability. Its modern leaf logo reflects innovation and commitment to a greener tomorrow.
Color Pallete
Auro, with its soft rounded forms, was chosen to reflect the warmth and inclusive spirit of BNI Berbagi, Kampoeng BNI, and BNI Go Green.
Its clean and approachable look unifies the three programs under a consistent, legible, and human-centered identity — adaptable across various media and touchpoints.
AURO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_<>?
#41914F
C: 86 M: 17 Y: 100 K:4
#006284
C: 93 M: 56 Y: 31 K:10
#F84300
C: 0 M: 88 Y: 100 K:0
Logotype
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Logogram
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Merchandise
Deliverables
Auro, with its soft rounded forms, was chosen to reflect the warmth and inclusive spirit of BNI Berbagi, Kampoeng BNI, and BNI Go Green.
Its clean and approachable look unifies the three programs under a consistent, legible, and human-centered identity — adaptable across various media and touchpoints.
AURO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_<>?
Color Pallete
#41914F
C: 86 M: 17 Y: 100 K:4
#006284
C: 93 M: 56 Y: 31 K:10
#F84300
C: 0 M: 88 Y: 100 K:0
Auro, with its soft rounded forms, was chosen to reflect the warmth and inclusive spirit of BNI Berbagi, Kampoeng BNI, and BNI Go Green.
Its clean and approachable look unifies the three programs under a consistent, legible, and human-centered identity — adaptable across various media and touchpoints.
AURO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_<>?
Color Pallete
#41914F
C: 86 M: 17 Y: 100 K:4
#006284
C: 93 M: 56 Y: 31 K:10
#F84300
C: 0 M: 88 Y: 100 K:0
Each BNI CSR logogram uses bold, connected shapes to show unity and inclusivity.
The heart, leaves and house symbols turn care, sustainability, and community into clear, memorable icons — all part of BNI’s unified brand system.
Each symbols/icons - heart, leaves, and house - represent care, sustainability, and community, aligned under one cohesive BNI core identities.
Logotype
|
Logogram
|
Merchandise
Color Pallete
#006284
C: 93 M: 56 Y: 31 K: 10
#52AFB0
C: 66 M: 11 Y: 33 K: 0
#DC0054
C: 8 M: 100 Y: 55 K: 1
#FEA903
C: 0 M: 38 Y: 100 K: 0
#E35325
C: 0 M: 88 Y: 100 K: 0
Logotype
|
Logogram
|
Merchandise
Logotype
|
Logogram
|
Merchandise