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YK Insight


Why Community Events Are Redefining Brand Engagement in Indonesia
In Indonesia, events are no longer just about crowds. They’re about creating spaces people return to, where community, culture, and connection come first.

YK
Feb 19


LinkedIn Is No Longer Just for Careers. It’s Becoming a Platform for Influence.
From job listings to trusted perspectives, LinkedIn is quietly becoming a platform for influence. Here’s what changed and why it matters.

YK
Jan 21


GEO vs SEO: How Search Is Shifting From Rankings to AI-Generated Answers
Search is no longer just about ranking on Google. As AI overviews deliver instant answers, visibility now depends on whether your content is understood and reused. This article explores the shift from SEO to GEO and what it means for brands today.

YK
Jan 14


Bridging the Capability Gap: Employee Journeys That Drive Growth
Why defining archetypes and redesigning journeys is the missing link in your people strategy In a market shaped by continuous disruption,...
Steven Kurniawan
Jun 30, 2025


Time to take action: Management Buzzwords?
Throughout the past years and numerous discussions and meetings with clients, we've discovered terms like "digital, agile,...
Steven Kurniawan
Aug 4, 2020
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