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When Strategy

Meets

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JungoJam, a new roleplay and world-building game from Nuverse entered the Indonesian market
on

March 26, 2025.

YK Consulting was trusted
to lead the soft launch strategies through sharp insights and
creative execution.

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Our key insight:
Tap into niche communities by fueling their creativity through JungoJam’s unique fusion of Roleplay and Sandbox gameplay.

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Indonesia's Roleplay gaming scene is already crowded with early giants that have captured young gamers’ time and loyalty.

For YK Consulting, the challenge was clear:
Launch a new game that doesn't just attract attention,

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Through #BeAnyoneDoAnything,
we made JungoJam the creative playground
where players can truly be anyone and
do anything, uniting niche storytellers
as one community.

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#BeAnyone DoAnything

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