When Strategy
Meets
ROLEPLAY
GAMING
JungjoJam, a new roleplay and wold-building game from Nuverse entered the Indonesian market on March 26, 2025
YK Consulting was trusted
to lead the soft launch strategies through sharp insights and
creative execution.
A CAMPAIGN WHERE ANYTHING IS POSIBBLE
Through #BeAnyoneDoAnything,
we made JungoJam the creative playground where players can truly be anyone anddo anything, uniting niche storytellers as one community.
HOW TO MAKE JUNGOJAM THEIR NEXT PLAYGROUND?
Indonesia's Roleplay gaming scene is already crowded with early giants that have captured young gamers’ time and loyalty.
For YK Consulting, the challenge was clear:
Launch a new game that doesn't just attract attention,
UT BUILDS A LOYAL, CREATIVE, AND CONNECTED PLAYER COMMUNITY.
Our key insight:
Tap into niche communities by fueling their creativity through JungoJam’s unique fusion of Roleplay and Sandbox gameplay.
Teamed up with
17 top gaming influencers
like MiawAug.
Activated nano to macro gaming
creators as
COMMUNITY LEADERS.
Kept the community alive
and
24/7 moderation
with
15 hype-driven events.
Partnered with
top gaming
medias
for raw, honest reviews.
WINNING PLAYERS' HEARTS WITH A GAME MADE FOR THEM
>42,8M
View
>42K
Community Member
433K
Engagements
Fanny Tjandra
Trending #48
on Youtube Gaming Indonesia
29
FYP VIDEOS
17
KOLS
15
Community LEADERS
10
MEDIA
2,269
members (+306.63%)
#1
most active text channel
(#jungo-chat-indonesian)
4,200
Indonesian group
members (+103.1%)
10,838
global followers (+158.1%)
*Data reflects the period from 26 March to 15 May 2025; figures may have increased since then.
COMMUNITY CHANNELS GROWTH*