The Quest to Win Hearts in a Competitive Pop Culture Arena
In a market crowded with pop culture events and gaming activations, the real challenge wasn’t just to gather a crowd, it was to inspire action. We needed to break through the noise, connect meaningfully with Surabaya’s massive MLBB player base and Japanese pop culture fans, and turn passive attendees into active creators who would fuel the future of the MGL community.
MLBB Greation League (MGL)
From Anime Aesthetics to MLBB Mechanics.
Welcome to MGL Kurafest 2024!
Moonton’s MLBB Greation League (MGL) is a platform designed to empower creators across four divisions: Fanartist, Writer, Cosplayer, and Animator. In 2024, Moonton partnered with YK Consulting to grow the community by engaging Surabaya’s large base of creative students and its vibrant Japanese pop culture enthusiasts, and position MGL as the top platform for fresh young talent through a standout on-ground event.
The Quest to Win Hearts in a Competitive Pop Culture Arena
In a market crowded with pop culture events and gaming activations, the real challenge wasn’t just to gather a crowd, it was to inspire action. We needed to break through the noise, connect meaningfully with Surabaya’s massive MLBB player base and Japanese pop culture fans, and turn passive attendees into active creators who would fuel the future of the MGL community.
Our Game Plan:
Bring the Action to the Heart of the Community
In a market crowded with pop culture events and gaming activations, the real challenge wasn’t just to gather a crowd, it was to inspire action. We needed to break through the noise, connect meaningfully with Surabaya’s massive MLBB player base and Japanese pop culture fans, and turn passive attendees into active creators who would fuel the future of the MGL community.
01
Bringing MGL to life with creator booths, MLBB zones, fun matches, and stamp rallies that sparked excitement on-ground.
02
Empowering Surabaya MLBB & creative community: writers, artists, cosplayers, and animators into one vibrant space.
03
Turning the stage into a celebration with cosplay parades, live podcasts, and energetic acts from HT One to EG 48.
04
Fueling young talent through fan art, cosplay contests, and coswalk showcases that let their creativity shine.
05
Keeping the hype alive with a full social push like teasers, live updates, and post-event content.
06
Expanding MGL’s reach with media collabs and press coverage that amplified nationwide buzz.
MGL KURAFEST 2024:
A Full-Power Campaign That United Fans On-Site and Online
In just two days, MGL KURAFEST 2024 turned fan passion into real community participation and unlocked strong results in both reach and impact.
2,800
Event Vistors
412
Cosplay Competition
Participants
6
National Media Coverage
1,700
Activity Participants
190
Fan Art
Competition Participants
>25
Online Media Publications with
multiple posts across channels
31
New MGL
Community Members
>700
#MGLKURAFEST2024
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