Healthcare Made Personal,
Expertise Made Empathetic
Together with YK Consulting, Mitra Keluarga made health conversations into something gentle, human, and understandable for millions of Indonesians.
Mitra Keluarga is more than a hospital network; it's a promise of trust, care, and real human connection. In a sea of health content, they aimed to stand out as the most trusted source. With YK Consulting, that vision came to life. Over 3 years, we reached millions through smart audience strategies and warm, human-centered health content.
Uniting 26 Branches with
One Unified Voice
Mitra Keluarga aspired to be the top-of-mind source for clear and meaningful health education. With 26 branches, they faced the challenge of maintaining one consistent voice and visual identity that could resonate in both their corporate account to every local branch page.
YK Consulting mission was to deliver content that felt warm, accessible, and personal. We aimed to make health education easy to grasp while staying true to Mitra Keluarga's caring promise in every channel.
More Than Content:
A Commitment to Care
YK Consulting imagined Mitra Keluarga's social media not as marketing, but as service. A daily space for health conversations. We designed health content that teaches with kindness, visuals and words that reassure. We helped Mitra Keluarga find its authentic voice and soul online. We turned the slogan "Life, Love, Laughter" into a living content philosophy through:
Managing Mitra Keluarga's and its 26 branch social media accounts.
Revamping visual, copy, and design tone to reflect a clear,unified brand.
Launching multiple campaigns: Sleep Clinic Tour with @JKTGo and the engaging DR Reaction segment.
Collaborating with Realfoodand Timnas Indonesia.
Running targeted ads to amplify reach and impact.
Mitra Keluarga:
A Reliable Healthcare
Source for Millions
We gave the ease everyone deserves: health education that feels human, not clinical. Through engaging content and doctor-led discussions, we strengthened Mitra Keluarga's bond with their audience, positioning them as a reliable, caring, and approachable healthcare partner.
2,1M reach (45,6%)
+36K followers (3,3%)
3,5M reach (536,6%)
100K followers (58,3%)
5.6M
Total reach
1.8M
Total engagement
