Our Big Idea: From Collecting to Immersing in Pop Mart’s Christmas Town
We reimagined Christmas through Pop Mart's visual language, creating a world where festive moments felt like a natural extension of the brand.
A Christmas-themed space that stayed playful and brand-authentic.
Stand designs and activity zones that blended installations, fan interactions, and shareable moments.
Details crafted to keep Pop Mart’s iconic charm alive but dressed up for the holiday season.
WHERE COLLECTIBLE
MEET CHRISTMAS FANTASY
Pop Mart, the brand behind the iconic “blind box” all over the world and the creator behind the lovable Labubu. Pop Mart wanted to bring the joyful holiday spirit to life through an immersive offline exhibition at Gandaria City Mall, Jakarta.
YK Creative was entrusted to deliver Pop Mart’s first and biggest pop-up exhibition, bringing a magical place for collectors and toy enthusiasts.
Turning Pop Mart Christmas Town into a Collectible Dreamland
As their first and biggest pop-up installation, the exhibition was built not just to collect the figures but to deliver an immersive experience of Pop Mart’s Magical Christmas Town.
For YK Consulting, the challenge was clear:
Surfing the Blind Box Wave
With fan excitement at its peak, the concept needed to go beyond the usual and spark real curiosity.
Living Up to Expectations
As Pop Mart’s first major exhibition, the experience had to deliver something fresh, memorable, and on-brand.
Managing the Crowd
Massive interest required detailed manpower planning and seamless on-site coordination.
7.500 - 8.000
Visitor Booth/Week
Pop Mart Christmas Town:
A Joyful Holiday Experience Buil for Collectors
