Connecting MLBB Greation League’s Creative Community Through MGL KURAFEST 2024 | YK Consulting

Connecting MLBB Greation League’s Creative Community Through MGL KURAFEST 2024

The Challenge

The Quest to Win Hearts in a Competitive Pop Culture Arena

In a market crowded with pop culture events and gaming activations, the real challenge wasn’t just to gather a crowd, it was to inspire action. We needed to break through the noise, connect meaningfully with Surabaya’s massive MLBB player base and Japanese pop culture fans, and turn passive attendees into active creators who would fuel the future of the MGL community.

The Challenge

The Quest to Win Hearts in a Competitive Pop Culture Arena

In a market crowded with pop culture events and gaming activations, the real challenge wasn’t just to gather a crowd, it was to inspire action. We needed to break through the noise, connect meaningfully with Surabaya’s massive MLBB player base and Japanese pop culture fans, and turn passive attendees into active creators who would fuel the future of the MGL community.

Our Approach

Our Game Plan: Bring the Action to the Heart of the Community
We designed MGL KURAFEST 2024 as a one-stop creative festival targeting Surabaya’s students and Japanese pop culture fans.

1. Bringing MGL World to Life On-Ground

We designed an engaging event experience that combined creator exhibitions, MLBB experience zones, funmatch areas, and a stamp rally to spark curiosity, reward participation, and showcase the vibrant MGL community.

2. Turning the Stage into a Celebration of Creativity

We powered up the festival with a cosplay parade through the mall, an MGL Live Podcast to spotlight creator voices, and high-energy stage acts from HT One, BabyMetalSurabaya, Vibetronic Music, and EG 48 that kept the crowd engaged and the buzz going strong.

3. Fueling Creativity Through Competition

From fan art and cosplay contests to the coswalk showcase, we gave young talent the spotlight to express their passion and connect with fellow enthusiasts.

4. Building Buzz with a Full Social Push

We ran a content strategy from pre-event teasers to live coverage and post-event highlights, keeping the conversation going and the excitement high.

5. Expanding Reach Through Media Collaboration

We partnered with media and crafted press releases that delivered national coverage, boosting awareness and reinforcing MGL’s position as a hub for creative gamers.