Strategic Ecosystem Mapping & Management
Understanding market needs and unlocking value through strategic collaboration
The Challenge
In both B2B and retail sectors, large-scale organizations are increasingly recognizing that competing on product features alone is no longer enough. The real differentiator lies in understanding the customer’s entire ecosystem—and designing offerings, partnerships, and channels around it. Common business challenges include:
The need for blue ocean shifts and innovation beyond current markets
Pressure to improve cross-selling and upselling, but with little strategic insight
Market penetration strategies that lack clear targeting or execution support
Internal teams (e.g. product, marketing, sales) working without a shared map of customer behaviors, needs, and influence networks
What’s often missing isn’t the intent—but the strategic visibility and structured thinking required to move from isolated offerings to integrated value.
Our Approach
The Strategic Ecosystem Mapping & Management program is designed as a hands-on, workshop-based experience tailored to each organization’s business landscape—whether for new product design, go-to-market strategy, or key account development. Fully customizable, the program enable teams to visualize and strategize around real-world business ecosystems.
Participants co-create real customer journey maps—capturing how users discover, select, purchase, and experience products or services
Ecosystem clustering to identify collaboration and synergy opportunities with other businesses or platforms
Teams apply insights to generate strategic outputs such as:
Go-to-market plans
Bundling strategies
New market expansion
Account-based engagement models/Key Account Management
Typical Mall & Residence Ecosystem Map (sample)
The Impact
The Strategic Ecosystem Mapping & Management program is designed as a hands-on, workshop-based experience tailored to each organization’s business landscape—whether for new product design, go-to-market strategy, or key account development. Fully customizable, the program enable teams to visualize and strategize around real-world business ecosystems.
Participants co-create real customer journey maps—capturing how users discover, select, purchase, and experience products or services
Ecosystem clustering to identify collaboration and synergy opportunities with other businesses or platforms
Teams apply insights to generate strategic outputs such as:
Go-to-market plans
Bundling strategies
New market expansion
Account-based engagement models/Key Account Management
Recent Projects
Strategic Ecosystem Mapping & Management
Understanding market needs and unlocking value through strategic collaboration
Strategic Ecosystem Mapping & Management
Understanding market needs and unlocking value through strategic collaboration
Strategic Ecosystem Mapping & Management
Understanding market needs and unlocking value through strategic collaboration