When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.
The Challenge
How to Make JungoJam Their Next Playground?
Indonesia's Roleplay/Sandbox gaming scene is already crowded with early giants that have captured young gamers’ time and loyalty.
For YK Consulting, the challenge was clear: launch a new game that could compete and thrive in this saturated market. We did not only want visibility; we also aimedto build a loyal player base who is ready to play, create, and grow as a connected community.
After experiencing JungoJam’s imaginative world firsthand, YK Consulting found the key: ignite these niche communities’ creativity with JungoJam’s fresh, never-seen-before blend of Roleplay and Sandbox gameplay.
Our Approach
A Campaign Where Anything is Possible
Through #BeAnyoneDoAnything campaign, YK Consulting invited players to express themselves freely and make JungoJam their go-to creative playground where they could truly be anyone and do anything.
We showcased JungoJam’s highly explorative, interactive, and imaginative gameplay, embracing the niche’s love for creativity and storytelling. Our goal was to build one massive, connected community ready to create ideas and play together.
The Impact
Winning Players’ Hearts with a Game Made for Them
By spotlighting the game’s core features: Roleplay and Sandbox, YK Consulting powered creator-made content that resonates with the audiences’ drive to imagine and create.
In just over 2 months of collaboration, we achieved impressive content reach across platforms and pulled in new members to JungoJam’s community channels.
>42,8M Views | >42K Community Members | 433K Engagements
29 FYP Videos| 17 KOLs | 15 Community Leaders | 10 Media
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JungoJam
When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.
JungoJam
When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.
JungoJam
When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.