When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.
The Challenge
JungoJam by Nuverse Games, a new Roleplay/Sandbox game partnered with YK Consulting to secure a powerful soft launch across Southeast Asia on March 26, 2025. Setting a sharp focus on Indonesian gaming market, we carefully developed player-focused strategies that combined in-depth market research with creative execution.
Our Approach
A Campaign Where Anything is Possible
Through #BeAnyoneDoAnything campaign, YK Consulting invited players to express themselves freely and make JungoJam their go-to creative playground where they could truly be anyone and do anything.
We showcased JungoJam’s highly explorative, interactive, and imaginative gameplay, embracing the niche’s love for creativity and storytelling. Our goal was to build one massive, connected community ready to create ideas and play together.
The Impact
Winning Players’ Hearts with a Game Made for Them
By spotlighting the game’s core features: Roleplay and Sandbox, YK Consulting powered creator-made content that resonates with the audiences’ drive to imagine and create.
In just over 2 months of collaboration, we achieved impressive content reach across platforms and pulled in new members to JungoJam’s community channels.
>42,8M Views | >42K Community Members | 433K Engagements
29 FYP Videos| 17 KOLs | 15 Community Leaders | 10 Media
Recent Projects
JungoJam
When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.
JungoJam
When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.
JungoJam
When Strategy Meets Roleplay Gaming
With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.