When Strategy Meets Roleplay Gaming | YK Consulting

When Strategy Meets Roleplay Gaming

With YK Consulting behind its soft launch in SEA, JungoJam emerged as a brand built to engage, unite, and grow its player community.

The Challenge

How to Make JungoJam Their Next Playground?

Indonesia's Roleplay/Sandbox gaming scene is already crowded with early giants that have captured young gamers’ time and loyalty.

For YK Consulting, the challenge was clear: launch a new game that could compete and thrive in this saturated market. We did not only want visibility; we also aimedto build a loyal player base who is ready to play, create, and grow as a connected community.

After experiencing JungoJam’s imaginative world firsthand, YK Consulting found the key: ignite these niche communities’ creativity with JungoJam’s fresh, never-seen-before blend of Roleplay and Sandbox gameplay.

Our Approach

A Campaign Where Anything is Possible

Through #BeAnyoneDoAnything campaign, YK Consulting invited players to express themselves freely and make JungoJam their go-to creative playground where they could truly be anyone and do anything.

We showcased JungoJam’s highly explorative, interactive, and imaginative gameplay, embracing the niche’s love for creativity and storytelling. Our goal was to build one massive, connected community ready to create ideas and play together.

The Impact

A Campaign Where Anything is Possible

Through #BeAnyoneDoAnything campaign, YK Consulting invited players to express themselves freely and make JungoJam their go-to creative playground where they could truly be anyone and do anything.

We showcased JungoJam’s highly explorative, interactive, and imaginative gameplay, embracing the niche’s love for creativity and storytelling. Our goal was to build one massive, connected community ready to create ideas and play together.