Daimler Commercial Vehicle Indonesia
Daimler Commercial Vehicle Indonesia
From the Driver’s Seat
to the Digital Feed
Daimler Commercial Vehicles Indonesia (DCVI), the official distributor of Mercedes-Benz trucks and buses, wanted to do more than sell vehicles. They wanted to lead the conversation in Indonesia’s commercial vehicle industry. With a bold vision to grow their digital footprint and connect with real communities on the road, DCVI teamed up with YK Consulting to turn their transformation journey into a story worth following.
How Do You Stand Out When Everyone’s on the Road?
Indonesia’s bus and truck industry is packed with long-established names and fast-rising players. DCVI knew they needed more than just a product spotlight. They needed a brand voice that stood out and spoke to the people who matter.
The challenge? Be seen, be heard, and be remembered by the right people. YK’s mission was to turn DCVI’s social feed into a place people follow, trust, and remember.
Our Big Idea:
Make the Road Talk
We rolled out a full digital strategy aligned with DCVI’s transformation message, #RoadToTransformation. Instead of just broadcasting specs, we built stories. Instead of just posting, we started conversations.
Revved Up and Revamped
We gave DCVI’s digital presence a full tune-up. From unifying previously segmented social channels to introducing a refreshed tone and visual direction, we rebuilt the brand voice to resonate with real people.
Turning Engines On at Every Event
Exhibitions like GIICOMVEC and Mining Indonesia weren’t just offline moments, they became full digital campaigns. We planned campaigns that kept the brand running long after the lights went out. Engagement rose, so did booth traffic.
Putting Community at the Center
We didn’t talk at the audience, we spoke with them. Through content that reflected their world, we built trust with niche communities: drivers, tech crews, hobbyists, and the people who keep things moving.
Partnering to Go the Extra Mile
We teamed up with KOLs, medias, bus operators, dealers, and even custom body builders. Together, we created content that extended the brand story, added credibility, and reached new audiences without ever losing authenticity.
Targeted, Tuned, and Timed
Great content needs the right audience. We supported every campaign with data-driven ads tailored for specific segments. From Instagram drivers to B2B buyers, our ads delivered impact where it mattered.
A Digital Presence That Drives
Over two years of collaboration, DCVI’s social media has been transformed into a strategic brand asset that drives visibility, community loyalty, and digital performance in a challenging market.
>20 FYP
Contents
>30K
Brand
Mentions
>15M
total reach
all platform
-
+27,738 followers
(+113.3%) -
7,501,123 total reach
-
+5,732 followers
(+25,4%) -
+8,313 page likes
(+44,7%) -
9,582,403 total reach
-
+13,573 followers
(+75,4%) -
165,038 total reach
Campaign Performance That Made an Impact
GIICOMVEC 2024
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+4,870 followers
-
+591% positive sentiment
-
96,646 total engagement
-
405,5% social media visit
-
1,522,812 total reach
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Collab with 5 KOLs, 1 Media, and 4 Communities
MINING INDONESIA 2024
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+1,089 followers
-
+12% positive sentiment
-
148,735 total reach
-
Collab with 1 KOL and 2 Medias
Recent Projects
What We Think & Develop
to Solve the Challenge
Revamping
DCVI’s
tone of voice
on social media
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01
02
Boost on–ground
event DCVI
in social media
through campaign
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Creating content
inspired by
what’s trending
in Indonesia
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03
Result Insight
DCVI's Social Media
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